The Evolution of Online Gaming Providers

1. Introduction to Online Gaming Providers

One of the liberalizations that took place worldwide was in the online gaming sector. Although the current importance of this sector has yet to be exploited by studies, such liberalizations required comprehensive studies beyond that of simply providing infrastructure service levels. This paper first provides an introduction to the gaming industry, what can be done in this area, and the countries open to competition. By looking at the evolution of gaming providers, the statistical analysis of gross gaming revenues, and a visual analysis of these revenues, the main evolutions and possible trends are achieved, demonstrating that the actual administrative and political position of the gaming administrative authority of this legislation remains only political.

1. Introduction It is not only the European Union countries that have recently been promoting gaming and betting sector competition. This business activity became more important in 1990/1991, when liberalization was established in this activity with the definition of regulation and administration instruments. Decree-Law no. 422/89 set the principles which managed the gaming activity. Regulatory and administrative unilateral act instruments of administrative authorities deal with the regulation of gaming and betting, specifically the operation of gaming machines, the absence of winnings, the development, exploration, and operation of online gaming, the legal gaming concession, or operation of the fund. The objective of the study presented in this paper is to draw up a legal-technical text that allows direct and argumentative information to be shared on the national gaming activity, particularly in the online gaming sector. Online gambling, as it is characterized for being carried out through the Internet, is the gaming modality that has led to more changes in the regulation and in some paradigms on both the operator and consumer sides. In addition, marketing and advertising practices have also influenced not only the gaming regulatory base of the legislator, the months of government action, and the activities of regulatory authorities but have led to corrective measures, fines, litigation, and disputes between the market regulator.

Why does the online gaming position remain under contest and grow at unpredictable rhythms? What is the country that has chosen to liberalize its gambling and betting system? What regulated model has been established and how is the free offer envisaged? What kind of administrative instruments and authorization acts were taken by countries that have chosen to liberalize their gambling and betting system? These are part of the questions we have proposed in this article to answer, explaining and measuring the magnitude of the direct, administrative, and political effects associated with security measures and their influence.

2. Overview of Major Gaming Companies

2.1.1. Activision Blizzard – Activision Blizzard has produced a number of famous franchise games, such as Guitar Hero, World of Warcraft, Starcraft, and most recently Call of Duty: Modern Warfare 2. The company has shown great foresight in recognizing the potential of the online platform to reduce piracy. 2.1.2. Zynga – Although Zynga develops simple games, local area network (LAN)-based games, it has attracted many Facebook users and generated significant revenues. 2.1.3. Electronic Arts (EA) – EA is one of the most famous gaming companies and has a rich portfolio of games. This company has a long history and is likely to continue being one of the most successful gaming companies. EA has produced many successful single and multiplayer games and was among the first companies to focus on the development of online games. 2.1.4. Ubisoft – Ubisoft specializes in the development of games for the PC, PlayStation, and Xbox game consoles. Most of Ubisoft’s games are distributed by the company itself, and the company has a very efficient distribution network. During recent years, Ubisoft has increasingly turned to the Internet, and there is no doubt that the company will leverage its experience and network to receive a large share of the online gaming market. 2.1.5. Shanda – Shanda developed the first Chinese MMORPG, Legend of Mir II, as well as numerous follow-on games. From 2001 to 2002, Shanda’s game revenue suddenly soared from $90 million to nearly $200 million, and Shanda was listed on the NASDAQ in 2004. Both its game revenue and valuation were remarkable to the gaming industry outside of China. Later, Shanda encountered many challenges, such as game cheating, game cycling, and tough competition from other firms.

2.1. Booming Games

To begin with, the history of Booming Games dates back to 2014 when they were established in the Isle of Man. The company is widely recognized for slots only, and with a release rate of 10-12 new products every month, the total number of slots has exceeded 200. All their games support the HTML5 format, meaning they are easily accessible through a web browser or more direct ways to play online at various casinos. The company has expressed its honesty and dedication to making innovative games and performing responsibly in many of their messages and presentations.

And what about the quality? Booming Games has a lot of things to boast about. Not only are the games made in a multi-currency, multi-lingual environment after testing the graphics to match the devices used, but they are fully RNG certified and fully compliant with some respected game jurisdictions, which gives more reasons to be confident in the company’s product. Their games often include unique features in the form of symbols, free rounds, and special themed backgrounds. The level of activities and the bets are changing as well. On the characteristic 3×3 slot, where they are able to win a sum of 4000x the bet thanks to the presence of volcanic symbols, customers can play on the volcano and find the volcano feature.

2.2. Wizard Games

Based in Edinburgh, Scotland, Wizard Games was established in March 2005 by CEO Martin Walker, Mark Stevenson, and Alan Linaker, but had been in consultation with other developers since September 2004. Its parent company is the Glasgow-based entertainment and new media business AXIS. The company comprises a management team experienced in game development, sales channel management, business structuring, and in funding and growing creative industries businesses. As Wizard Games’ headquarters are in one of Europe’s university cities, an agreement was made with Edinburgh Napier University to nurture employee and graduate skills from courses such as the Interactive Entertainment Technology MSc. The developer’s aims are to create games for next-generation entertainment platforms, to create a games service, and to create original content based both on new and existing intellectual property developed by its AXIS parent company and also with third-party rights being acquired or developed.

Generation Moa, Wizard Games’ first internally and externally developed and published title, has so far been developed at the MoaCube Games Studio in Warsaw, Poland. Generation Moa is an action-adventure game set in a 3D world of darkness, magic, and ancient mysteries. The game is due to be released on Windows-based PC during the summer of 2006, with planned releases on PS3 and Xbox 360 to follow. Wizard Games caters to the online video games market, offering different levels of services for developing games scheduled to launch in January and July of 2006. At the top level of service, they offer experienced business staff and game development teams for creating their own worldwide selection of titles as well as high-quality games for established third-party online platforms. Wizard’s own online video games service targets players worldwide and offers written and video content on the websites. At the other end of the scale, a new company seeking games is supported with the more critical business and game development functions through to licensing titles as well as selling both its own and third-party games in their invisible market.

2.3. WMS Gaming

WMS is a US company, but no discussion of developer success would be complete without its mention. Williams Gaming, which releases video slots, has become known primarily by its most famous and popular game – Reel Em In. Since then, WMS has greatly expanded to serve thousands of customers all over the world. The company is headquartered in Chicago, and it is also listed on the NYSE. The Swiss branch of WMS focuses on servicing the European market. The company is still US-based; their office is located in Delaware, but plans for further expansion are very much real and calculated. Their purpose is to become a market leader in the online gaming field. They produce multiple 3 to 5 reel classic video slots and other online slots with high-quality visuals. As for the slots with bonus features, also called Playfield slots, they are modern and specifically oriented at video poker players. WMS Gaming only makes games with a Flash attribute to ensure that they will be available to most users. WMS Gaming provides gamers with classic and innovative slots.

2.4. Evolution

The online gaming experience is developed in various forms of software employed on personal computer technology with a connection to the Internet. This network of technology facilitates the gaming experience by connecting online sites, databases, and applications. In turn, database developers produce the databases employed by game applications. In addition, the information consumers have regarding gaming is transferred through the connection of the Internet sites which contain, store, and transfer information for the requisite databases. The economics of the consumer and the economics of the provider, or developer, can be viewed. Each group of agents employed in the business structure receives compensation payments based upon a revenue model from the consumption of gaming activities. It is in this environment that the Internet technology and the game application combine to facilitate the online gaming experience.

The initial individuals involved in the market employed the simplest gaming principles capable of being initiated on a modular basis of software. That is, the incremental revenue received for the number of players online was maximized by developing a varied selection of games that have the demonstrated capability of attracting the gaming consumer for various increments of time spent interacting with the game. The success of this original development was to create the incremental price for game participation in auctions and gaming tournaments when there was the ability to personalize the gaming experience employing chat rooms and communities where players could join groups who interacted in group gaming activities. In addition, traditional gaming was also developed in the new context of the online service, employing orchestrating software entity assists.

2.5. Flows

The next table needed is the consolidated flow-of-fund account for each type of online company. There are a number of methodological issues that need to be settled here. Are there hidden online casino companies? If there are, can they be disaggregated from existing gambling interests that are online? To what extent are the accounts using single counters? Are the parent companies of the largest online gaming companies being represented accurately? Is there considerable European influence in the U.S. accounts? How much of the in-country gaming profile is due to foreign interests? What relationship does the in-country moderator have with its site? The flow-of-funds account only has one use under present circumstances, and that is as a crosscheck. From the close examination of the stream data or case studies, one can gather an appreciation of how good a representation the accounts compose. A number will be needed to develop a good picture. Were it not for the clandestine way of organized casino ISPs, the population clustering appears to be either 2 or 3 groups.

2.6. BBIN

Founded in 1999, veteran gaming software developers BBIN have been around the Asian gaming industry for 20 years. In its long journey, BBIN has developed various gaming entertainment software and platforms, including the casino category, for worldwide online entertainment products. One of the most prominent of these is the many international sports lottery systems. With many years of people’s trust and market demand, BBIN possesses a noble gaming entertainment brand image that creates substantial revenue. Being the leading and most prominent of software developers in the online gaming industry is a goal of the ever-developing BBIN!

One of the most prominent companies in the industry, BBIN provides its users with a complete set of gaming platforms. BBIN is dedicated to researching and developing comprehensive gaming platforms that include products like casino games, sports games, lotteries, and video bingo. All of these are promptly displayed, and basic applications are the best platform for players. Moreover, BBIN is continuously innovating creative technologies to improve this platform’s web page, giving end-users an entertaining and optimized experience. Enhancing product competitiveness and diversified applications result in the promotion of business revenues. Furthermore, the diversified promotion grants business partners broader business prospects and marketing channels.

2.7. Scientific Games

Scientific Games is an American firm with promotions, lotteries, and slot gaming. Scientific Games is a software maker with a varied product line ranging from daily lottery programs through interactive terminals for lottery transactions to machine-based gaming devices and games with server-based games. Furthermore, Scientific Games is a leader in gaming equipment, systems, and server-based games serving the tribal and casino gaming markets including the business-to-business and e-government. In many respects an industry pioneer, Scientific Games has pursued an extensive and tailored expansion for more than three decades. It began as a distributor of a pull-tab lottery newspaper from the mid-seventies. Instant scratch-off lotteries were influenced by growth in the game slide business. In the late 1980s, Scientific Games introduced the machine lottery market. Later on, Scientific Games created one of the world’s first lottery systems using satellite networks and added its instant printing business. Today, as it fosters instant lottery business, both printed and electronic, in the United States and worldwide, Scientific Games continues to support scratch-off advertisers with marketing programs applied to business methods that also raise lottery funding.

2.8. Ezugi

Ezugi is a live dealer provider catering to online gambling businesses, brick-and-mortar casinos, and betting shops. The company’s platform provides simultaneous access to a wide range of players, allowing them to participate in more than one game. This saves on costs as Ezugi manages the resources efficiently. The player finds excitement through promotions and bonuses that grow as they play. These, in conjunction with sophisticated local and international money transfers, provide the ability to play flexibly at their own pace. Consideration and research are ongoing into matching services for the Asian markets in the locations being covered. These offer a bigger share of the customer segment that is interested in the game experiences. As hostesses, salespersons place less emphasis on playing cards and more on entertaining, which is a core element of relaxation and enjoyment. Ezugi aims to maintain its leading position in the live dealer market within countries in which there is less regulatory clarity by continuing the careful services localization and business model innovation.

2.9. IGT

International Game Technology PLC, headquartered in London, marked the two-decade anniversary of its Players Gold gaming machines when the company went public on the NASDAQ stock exchange in December 1991. In July 1998, IGT acquired Anchor Gaming to somewhat round out their gaming portfolio. This enabled IGT to offer practically any type of machine desired by casino chains. The industry was much different for IGT when they went public in 1991. Many of the customers attracted by the company’s Players Gold machine were new to gaming. Although gaming markets are well served in most US states by now, casinos also were much more likely to have “slot routes” in 1991 even though the average number of machines operated by the slot distributors was about 12 each then. Therefore, the slot manufacturers at that time shared some of their profits with distributors, whereas distributors usually just are gaming industry retailers today.

2.10. International Game Technology

International Game Technology is a worldwide public corporation that specializes in the design and development of software for slot machine games. It was founded in 1980 and is headquartered in Nevada, United States. IGT is most renowned for the development of the Megabucks game, which was the first networked progressive slot game. This particular progressive slot game differs from all the others because it has the highest payout, as its percentage goes to ninety-four point one. It is available for both land-based casinos and online casinos. Due to the regulations and limitations of land-based casinos, not as many online casino games developed and provided by IGT are found in the online casinos’ portfolios. However, in land-based casinos, the games of IGT are top-rated worldwide.

It has many unique advantages, such as sophisticated technology that allows for a seamless experience between different digital platforms. It provides customer service that has been voted one of the best among online game providers. At the same time, it is one of the most reliable gaming software providers worldwide, with decades of experience. To continue with the so-called crossover, IGT helped to create and bring popular land-based slots like Cleopatra, Da Vinci Diamonds, and many others to the online gambling communities. In addition, IGT has created more modern versions of less interesting games, like Wheel of Fortune, than other game providers, enchanting players outside of traditional land-based casino atmospheres.

2.11. NetEnt

NetEnt was originally established in 1996 by a land-based brick-and-mortar casino operator known as Cherry. This interactive casino operator from Sweden was evidently invested in the original online casino products and developed a series of highly popular online casinos dedicated to online slot entertainment. Since NetEnt was licensed by a traditional spin-off organization providing online services, NetEnt only entered the global online market around 1999, long after several development competitors had become dominant leading suppliers in the industry. However, all casino company websites or webpages providing rival products often had other instances of extremely popular casino game products developed by the innovative NetEnt software provider. NetEnt would thereby gain a favorable reputation and immense fame in the industry for its unique game package deal, essentially enabling the organizer to purchase one licensed platform permitting multipurpose gaming concepts.

Today, NetEnt, after literally starting from the very bottom, has exploded to the leading global software provider for casino gaming, having rapidly developed and expanded since its humble beginnings originally only providing online slot functionality. Known today for its high quality and extremely unique gaming design features, affordable pricing, and wide game selection coverage, NetEnt is a prime software developer for licensed casinos. Providing some exciting slot gaming experiences while assuring gamblers of a unique game edge with visually pleasing results of high-quality outstanding entertainment, NetEnt prides itself on using its unique pioneering advantage originally engineered from the finest homemade ingredients. In the case of NetEnt, it has all worked marvelously right from the start, with all NetEnt casino operators able to take advantage of the original service offer by utilizing a single platform to obtain a packaged bargain deal offering an extensive range of games at highly competitive prices.

2.12. Piegaming

Piegaming is still open and operational, providing games for free platforms for users to experience. It offers completely transparent browsers in use. Various games are available to play. Some games include the giant jungle Jins and the highly addictive Pillaging Pirates. The game’s look and feel are very comfortable and friendly as the user plays. The user can easily tell that these are flash games that are simple and old. Get in, play, and get out; this is the feel of each of the games. When you click on the game that you want to play, it is required to download and install a secure flash browser add-on. The user can then begin playing the simple game quickly.

The platform was strictly a developer of games that focused on the European market. That is why we project that part of the reason for the problems was with content and cost management. There was simply not enough. PieGaming had a fantastic pitch. It was to design slots, casino, skill, and multiplayer games for the iGaming sector. The company aims to have unique themes and styles for all its games. It has 39 contracts as of 2011 with B2B European platform suppliers to provide content over the internet in flash. The company is based in the United Kingdom. It targets its content at portal owners and host gambling institutions as well. Special slot games targeting eEmpire, PrawnPower, and Iconic Gaming are what the company is known for. Each game is specially made to be downloaded from a registered server, so every spin and play has a license that can be tracked. Every month, there is a game release that keeps users engaged in the casino’s site, keeping costs up and loyalty to the platform of choice.

2.13. Red Tiger Gaming

Red Tiger Gaming has been in business since 2014, and in that relatively short tenure, they have managed to achieve a remarkable amount of success. Even though Red Tiger’s history is so short, the individuals behind the operation have largely been in the industry for much longer. This expanse of experience has given them the knowledge of what today’s gamers want – enabling them to develop striking, bespoke games. Even though they have a moderately small selection of gaming titles, that small number is not indicative of a lack of diversity in the types of games being produced. More recently, Red Tiger has been heavily focused on the European and Asian markets.

Some of Red Tiger Gaming’s releases include arcade games like Puss ‘N Boots, arcade games like Esqueleto Mariachi, and scratch-based games that include Lucky 8th. What sets Red Tiger Gaming apart from other providers is that they are a compressed working environment with individuals who are inveterate gamers. The team closely understands what today’s gamers expect to find in their online gaming experience. As such, Red Tiger Gaming has prepared themselves to push the boundaries of the conventional in the industry. Their slots are both productive and enjoyable to play. With the backing of Red Tiger and their partners, gamers can look forward to vivid graphics and daring adventures as they play memorable gaming titles; each designed to keep players engaged and engrossed time after time.

2.14. Euro Games Technology

Euro Games Technology is the name of the company that stands behind EGT. They are a Bulgaria-based creator of many memorable gaming titles and products, bright examples of which are Mega Jack, Cat4Cash, and multiplayer systems, probably the best offers in the nation at the moment. The evolution of EGT has been natural. After a modest beginning, the company swiftly established itself as a firm with strong instincts for the new, the interesting, the newsworthy, and the lucrative. As a result, they maintained a full and diverse portfolio of new and old clients, and once they joined forces with a company from another dimension of the gaming business, the offline models of the slot machines found themselves in even more global demand. With the new deal in action, expansion in Asia, West, and East Europe was instant. The name of the provider managed to travel deep into the Russian Federation and elsewhere. Euro Games Technology offers notable platforms suitable for gaming on a wide range of channels, even locally. With that in mind, one can easily determine the company’s attractiveness throughout regulated and deregulated markets. These models are just a small part of the product line of Euro Games Technology. In addition to them, you can also find hundreds of designs that are quite impeccable in terms of drawing and animation, along with features that are likely irresistible for you. And if we add the user-friendly interface and software that allows betting real money on these models, it is not surprising that the types of games provided by the firm are always the key criterion for e-gaming fans. Euro Games Technology offers them all. If you have not had enough of the previous titles, you can also look at the others that cover these categories, such as Lucky Hot, Supreme Hot, and Royal Rolls. All machines offer a very rich list of characters, benefits, and settings, meaning that players are always privileged to have individual and innovative challenges with each and every single session. Do not miss this.

2.15. Greetube

Profile – Greetube is a subsidiary division of Novomatic Interactive. It functions as the software provider of Novomatic on the internet and has over a decade of service under its belt. Greetube is known primarily for its cross-platform curation of games, which include a diverse game portfolio. The software developer also issues Full HD quality and offers hassle-free user accessibility on the games they develop. Greetube also offers the newest titles that Novomatic has to offer. Consequently, this level of accessibility is paramount not only to players but also for casino proprietors and operators alike.

Authority – Novomatic is the parent company of Greetube, as Novomatic Interactive is the proprietor of its development. Novomatic is a giant in the gaming and casino world that specializes in different facets of the industry. It offers its products in different regions and has a wide range of assets worldwide. The firm also has a process of continuous development that explains the existence and support it gives to Greetube.

2.16. BigTime Gaming

Big Time Gaming, also often abbreviated to BTG, is a relatively young company in the world of online gaming. Still, its founders have a wealth of experience spanning decades. The company was founded in 2011. All the founders of BTG have a wealth of conventional gaming experience in their ranks, with many of the developers already having a number of influential titles to their name. The people in the company are mainly committed to being the major suppliers of corporate services for governments around the gaming industry. Their team has been making slot games in collaboration with other ventures, with many years’ worth of expertise.

In 2012, the company secured a legal agreement with a UK-based company that is a top developer for political betting and works with some of the largest high streets and remote players. The agreement with Big Time Gaming allowed for product distribution. In 2013 and 2014, BTG released its first game specifically designed for a project. The project incorporates the most successful internet slots to be employed in land-based casinos. The project regarding which land-based games should be preferred was very crucial. BTG also signed its first contract with a media commercial property group. In 2015, BTG generated a game that contained grid formations, and it gained a massive following among BTG customers all over the world.

2.17. Endorphina

Endorphina, an online gaming provider from Prague, has developed a series of vintage fruit slot games, a market segment of more than a quarter of a century old. Besides these, it has launched thematic slots inviting players to the “Jet-Set universe” with the contemporary and luxurious atmosphere of Syndicate and some delirious contemporary rock ’n’ roll with its Linux Rock Slot. But Endorphina has committed itself to give a helping hand to those in real need with some of its slots: Satoshi’s Secret reflects the atmosphere of the financial world, Minotaurus invites players to the labyrinth of the human soul, a rather metaphysical experience, and the macabre Voodoo invites players to invoke an array of symbols from the beyond.

There is something remarkable about Endorphina games: “Our years of experience will create games with sky-high RTPs, enjoyable and thrilling game features, and it’s our secret ingredient to make any payment on the big winnings, all because our development team is constantly inventing and developing everything to the next level.” This presence in the market and this expertise can be felt and seen in offline and online events of the gaming universe, even in stand-alone events of a variety of leisure and consumer-oriented sectors. Are clients always right? Trying an Endorphina game might be worth it.

2.18. CasExe

The company specializes in the development of online casinos and sports betting sites with seamless integration of entertainment modules. This young yet rapidly growing company attracts customers thanks to faster deployment, higher profitability, more advantageous product pricing, and increased operational flexibility. The company operates in various continents and countries, offering sustainable and reliable gaming solutions. The company ensures that its customers receive reliable, efficient, and advanced platforms by creating innovative and effective products. The company wins the hearts of its fans by offering excellent gaming, effective marketing, and safe operation. Their support and experience make the company a reliable partner in the gambling market.

If you decide to start a gaming project, don’t look further to contact this company specialized in hypercasinos. The company will assist you in the setup of the company, licenses, payment systems, and selection of the appropriate gaming software. Their team of experts will provide a variety of online gambling platforms, improving the attractiveness of your business through gaming diversity and entertainment choices. If you open a casino, you will have numerous opportunities to increase your income from your gambling platform. The company makes every project a reality by ensuring the gaming system is set up exactly as you want it. You will become successful, making it a comfortable and permanent place for players.

2.19. EGT

Euro Games Technology (EGT) was established in 2002 and was founded as a company for the production of gambling gaming equipment. The product range includes many models of slot machines as well as systems and accessories for the gambling business. The office of Euro Games Technology is located in Bulgaria, and the widespread activities of the company are facilitated by branded and representative offices in different regions of the world. The main offering of EGT is gaming software for online casinos, which is a leading product in the iGaming industry. The EGT format is an online slot that presents a wide range of themed offers for advanced slots and professional betting. There is also a library of additional offers in the category of online games, which are in large demand among the audience. In the category of casino slot games, EGT provides topics in various categories: history, entertainment, science, nature, and many more. The control panel, which is part of the game, simplifies the use of the different functions of the slot and the settings. All slots from EGT are based on the latest growth of highly reliable gaming software. The Technical Assistance Service from EGT is always available, and the administrators who order franchised software can customize the settings, rules, and limits at any time.

2.20. Asia Gaming

Asia Gaming is an online gaming brand known for its professional service quality. Its business tasks include providing live video system content with beautiful female dealers, as well as platform management and services. The products have passed certification. In addition to the strength and quality of its brand, the high-definition screen image is optimized specifically for internet speed. This is not just to provide a clear, smooth, and speedy gaming service. The interfaces of all eight gaming products were designed with simplicity, user-friendliness, and elegance in mind. That is why there are so many players favoring online live casinos nowadays.

It allows gamers to play on the spot in a real casino environment. The game features a live camera broadcasting system in real time, with the player’s live screen switching, allowing players to join the betting. This is the closest thing to the real game. With the establishment of private companies, players can now experience a gambling experience comparable to a real casino, without any trouble or maintenance costs. It can be used easily with just a click of the mouse. With a simple click, a player can enjoy the gaming experience without wasting much time. Ensure that the strength, beauty, luck, and enthusiasm of each live dealer are of the highest quality, providing the most complete service experience. With the most talented live dealer leader, the platform offers a clean environment for sexy games and classic online casino.

2.21. Pragmatic Play

Pragmatic Play is the latest in the series of B2B providers to offer slots, live casino games, bingo, scratch cards, and other games to operators. After joining the cash bonus race to gain market share, they decided to take a unique path to increase their share. They did not direct their interest towards a genre not directly related to them, but chose slots. First, they focused on the overwhelming number of slots. Then, they started the unique trend and began providing promotional tools within their own games instead of creating a new game category.

In the past, we could see that the number of providers that made games with promotional tools was close to zero. The first of these attempts was to add buttons to buy free spins directly in the games instead of waiting as long as possible. However, we can say that the result was less than successful for the games developed with this approach. They decided to make a customized twist that would allow each provider to contribute to the design and have all login and affiliate revenue. The providers themselves directly selected and created the required customization options from the menu.

2.22. Igrosoft

Igrosoft is a real professional in the gambling world. In the late nineties, Igrosoft was already among the leaders of the market. The company is well known by experts and users. The product line of Igrosoft games includes game devices and programs for different platforms that are suitable for playing with the use of an Internet browser and small install applications. It’s very important that gambling Igrosoft offers you the option to play using two kinds of money: Russian roubles and US dollars. Gamblers who used to play in the majority of other online casinos were troubled by conversion. That’s the reason why it would definitely be interesting for fans to play roulette, to play in a casino, and to play video poker, for those who prefer to play using the Internet. Each slot has been developed with high quality and attention to detail.

Reel stop/spin settings are set for particular reels. There are 21 settings. The characteristic of Igrosoft is a dollar ball lottery. Players get winnings in a separate lottery game. To cooperate with Igrosoft today means to work professionally and profitably. The products of the company are certified according to international standards. There is a special department that deals with this. The department is situated directly in the main office of the company. The key to the high quality of products is a stage-by-stage development of graphic design, sounds, and mathematics of games that have become the best for players in CIS countries. Slot games, table games, and card games developed by Igrosoft are easy to run and configure, and they are perfectly optimized.

2.23. Play’n GO

Established in Sweden in 2005, Play’n GO has a focus on mobile gaming and has created a portfolio of games optimized for smartphones and tablets. They released more than 50 unique games in 30 languages and have many years of experience in listed companies. Play’n GO offers a bespoke service and open architecture, providing both back office and game structure. Their games are available in web, mobile, and server-supported design for flash players. The back office function has easy access to custom applications and integrated banners. Many high-quality and reputable companies use their system. Their objective is to have a strong partnership approach with clients, as well as provide training, technical support, and development according to the needs of their clients. They endeavor to give the highest level of support and provide a 24/7 service. The front-end feature contains bonus games, one wallet, and unique graphical design. The back office takes care of extensive game reporting and is eCommerce enabled.

Play’n GO is known for their core value, “We are game,” which has aided their success. Their unique approach to the player is engaging, ensuring the product is of high quality, resulting in the attraction of many players. Furthermore, social media strategies and e-marketing tools have aided their growth. According to the company, business flexibility, accuracy, and response are a unique selling point for them. Their gaming system technology offers a multiplayer option and provides responsive cashier and content management. Their back office can be customized with a content management system and provide reconciliation towards business. Their platform allows for additional cross-platform advertising and engagement tools. Their Chamber of Commerce features allow for confusing games to interact across different product lines. They have offices in countries including Malta, the United Kingdom, and Hungary. With a focus on mobile gaming and a strong belief in their core values, Play’n GO is becoming an increasingly formidable force in the iGaming industry.

2.24. KIRHYIP

KIRHYIP is a software company that created special software based on the idea of the online gaming business in the huge global market, which has been data-driven in terms of features and opportunities. The company’s main goal is to provide a ready earnings business model to interested individuals who want to earn and achieve a lifestyle connected with it. The company has also focused on rendering SEO-friendly ideas with the KIRHYIP gaming software, ensuring their clients can market more actively.

In order to provide a consistently working solution, KIRHYIP gathers its data every couple of years from people’s discussions on project boards. They offer insights and facts available on the KIRHYIP homepage. There is no longer any lengthy information or time-consuming software solution offered to address the problem of confronting corporate websites featuring third-language explanations of internet proposals from various perspectives. These proposals are often dynamic but mainly operate on the same business principles, leading to a market filled with clones that stifle originality and overshadow the actions of the creators. This is where the service was designed to come in, with exclusive information-providing technology that excels in delivering authentic partnership intelligence gathered from positive partners’ data. The company has been helping businesses make better sense.

2.25. Unicum

Having been established in 1991, the Gaming Machines Group Unicum, a Russian company, began by producing only two types of gaming machines. The company’s revenues were growing fast, and the production facilities were growing quickly too. At the moment, the company is creating 3,000 gaming machines, 2,000 terminals, and 4,000 gaming systems per month. Unicum has a great client base – more than 50 countries are represented. The popularity of Unicum’s casino product can be explained by the design and reliability of the machines, which help refresh the current gaming games and conduct new masterpieces. The company constantly monitors the current online gaming trends and modernizes all its products so that it can always meet the highest requirements from the clients. There are agreements with online gaming developers and companies from Asia, the Americas, and, of course, Europe. Owing to all this, the company’s product is very popular among casinos of all kinds. The company began its work in 1991 by developing and producing components for gaming machines. The test version of the first machine was produced in 1993. In the middle of the same year, a casino product was produced with casino software. In 2000, the multiscreen slot terminal was produced, and in 2001, a casino software was developed. The office of the company is located in Kolonolov, Russia.

2.26. Bally Technologies

The company provides the world’s largest casino management systems, accounting for approximately 85% of their annual revenue and 40% of their annual EBITDA. The systems link slot machines with the bank, allowing cashless gaming via a ticket redemption machine. It can also link several casinos and slot machine providers and analyze data to help a casino manager decide the best setting for their slot machines, determine the optimal number of slot machines for a casino, engage in other real-time analysis, and manage affinity programs and online player accounts. The systems also provide for the monitoring and transfer of cash in gaming machines and security. While the management system represents an exceptional method of conducting business with casino operators, the main challenge lies in facilitating a simple and effective partnership with other gaming equipment providers. A secure customer relationship is always likely to be a challenge for all such businesses. The company is financially stable and experienced in the gaming equipment industry. However, such a valuation still represents an opportunity for investors, given the exceptional growth characteristics of the company and the potential earnings that the company could derive.

3. Market Trends in Online Gaming

One question that online gaming providers have to answer is whether they should provide online gaming on proprietary systems that only involve their betting customers or participate in a linked, industry-wide system that facilitates wagering with rival and other businesses as well. This is like the choice that merchants and consumers have to make when dealing with the internet on the basis of proprietary systems or with priorities that can involve a unique Internet protocol address. For the sellers and buyers involved, success is associated with system simplicity and low transaction costs, flexibility to deal with a wide range of transactions for products and services offered by a large number of merchants, and use of neutral, industry-wide standards and protocols that make rival systems and links readily accessible.

The provider of a proprietary online gaming system manages its own websites and systems and relies on its experience, market recognition, brand name, and strategy to attract players and sponsors. Subscription services are charged, as a rule, for premium content, while advertising is supplied to bring in the revenue. Software vendors and price vendors are paid for upfront licensing of games and competition for horizontal and vertical markets. Optional prices and contribution rates are assessed for inter-betting arrangements as well as delivery of inter-betting and interrelated games and services. In contrast to online exclusive systems, a link to a wide range of third-party providers is supplied for integrated wagering entailing access to a supplier of choice for various functions, including casino game authorization, back-end control, business marketing control, banking integration, and facilities rental.

4. Technological Innovations in Gaming

The technological innovations that are spawning new online gaming content are actually broad-based, reflecting the convergence of several environments containing new technologies. More specifically, the Internet is now ubiquitous, and the deployment of high-speed broadband is now worldwide and widespread. The proliferation of personal computers has occurred concurrently. Furthermore, handheld devices equipped with advanced graphics and processing capabilities are increasingly available to consumers. As a result, mobile gaming has also begun to flourish. In addition, technological advancements – particularly in graphics and audio performance, networking technology, and interactive software for mobile platforms – are facilitating more complex, immersive games on a wider range of platforms.

Broadband network connections to the home, much like the proliferation of cable television networks during the 1980s, provide advanced digital set-top boxes throughout the home and open several consumer entertainment possibilities. One facility is the possibility of distributing video gaming-like programming to the digital set-top boxes, which of course could be directly connected to the consumer’s television and operated with a handheld game controller. It is expected that this capability would provide gaming that is much more powerful than that delivered by current digital TV broadcasts, but from the consumer’s perspective, this

5. Regulatory Challenges for Gaming Providers

Gaming is the sleepless industry, attracting a vast number of people, and regulators and public officials are often on tenterhooks for highly regulated gaming providers. By contrast to many providers of regulated services such as financial services, competition is also often legally restricted in the number of providers in most domestic markets worldwide, and gaming providers usually try to enter a market in the most convenient way instead of starting a multi-year licensing process and bearing the costs. So even highly regulated games of chance can create a wide range of unregulated offers from other gaming providers as well as from market participants not holding any gaming license. Regarding possible measures against unlicensed gaming offers, the gaming adequacy of non-licensed gaming providers in a national jurisdiction can be difficult to ensure. In such cases, online blocking or the interruption or blocking of payments can be considered. Regarding the difficulties in controlling remote gaming offers on the internet, the regulatory requirements imposed by national gaming laws on gaming providers are even stricter.

Gaming providers typically offer their services within a legally restricted and regulated framework. State governments argue that gaming generates substantial social costs and that legal and regulatory measures are required to prevent these consequences. Consequently, governments and public authorities are tasked with blocking access to gambling providers, limiting the product in proportion to the risks, and channeling demand to government-controlled versions of gambling. In a further step, gaming providers can hold a monopoly—a market position where gaming is transparent, fair, and corruption-free; where young and vulnerable people are prevented from gambling; and where the gaming market is kept free from organized crime. Despite distribution, monopoly suppliers are not omnipotent. In a feasibility study concerning the introduction of a gaming monopoly, the gambling commission concludes that, practically, it is difficult to achieve these goals, and the realization of the requirements falls far short of the necessary consequences.

6. The Future of Online Gaming

There are numerous possible directions in which the future of online gaming could take. As technology progresses, both online gaming software and hardware should get more sophisticated and more powerful. This means that high resolution, photo-realistic gaming is on the horizon. Players may one day literally put themselves into the games, interacting with fellow gamers, as well as computer-controlled characters, in lifelike 3D environments.

As online gaming becomes more prevalent, more serious uses for online gaming will arise. One avenue that is already being explored, to an extent, is the use of online gaming as an educational environment. Interface technologies developed for gaming may be used in workplaces, schools, and other real-life settings. Online gaming may even supplement other forms of entertainment. We may find people sitting back in their deck chairs in virtual game worlds, relaxing in the sun, while interacting with other people as if in a chat room. Far-fetched as it may seem, it is a possibility for the future of computing.

It is hard to tell from today what the ultimate effect of current online activity will be. Online gaming’s presence is undoubtedly opening avenues for further software development. What role online gaming ultimately plays in the world, however, remains to be seen.

7. Conclusion

Online gaming software today is a rapidly improving business sector. While only one company initially provided the software, competition among providers was so strong that more than 20 companies emerged just five years later. Both software and feature designs are much better for it. There is no question that over the next few years we shall see significant improvements in the software and features of online gaming providers as more and more companies recognize the value of the gaming market and its loyal patrons.

It is probable that new companies being established only for an online business will prove to be better equipped to develop these ideas and invest in them, than traditional gaming companies which are more concerned with the marketing of their products. Certainly, continuing provision of online gaming introduces a number of strategic challenges to the traditional gaming provider which may distract them from developing software and features to the same extent. The future of research in this area should therefore include more detailed studies of market entry and firm behavior in this particular market, more attention to developing and testing models that involve such behaviors, a clearer understanding of which firm characteristics, apart from size and experience, are related to this strategic behavior and of how policy makers should react to these new types of online gaming provision.